Feeling Clueless About Event Planning?

clueless

 

“Well it’s like when I had this garden party for my father’s birthday, right? I put R.S.V.P. ’cause it was a sit-down dinner. But some people came that like did not R.S.V.P. I was like totally buggin’. I had to haul ass to the kitchen, redistribute the food, and squish in extra place settings. But by the end of the day it was, like, the more the merrier.” – Cher Horowitz, Clueless

 

Event planning and staging can be tricky. Things won’t always go your way, yet being as organized as possible is a great help!

 

For clients’ events we rely on a detailed plan of how we anticipate the day going and what it will take to succeed. The plan breaks down all tactics needed to implement, along with cost. We are completely clear about the budget and manage accordingly.

 

Successful events are not based on just the event itself. What is done pre- and-post-event can make or break the impact of each happening. Make sure events are heavily publicized beforehand with calendar listings, press releases, and media alerts. Draw as much attention to the event as possible to ensure a great turnout. Be sure to take pictures starting with set-up and ending with tear-down. Once the event is wrapped up, merchandise the success of the event while it’s still fresh in your mind. Be sure to release a photo caption to the media within a couple of days while the “news value” is at its highest. The photo caption enables all those who were unable to attend to see just how great it went. It also recaps the event’s success for your client!

 

There is only so much planning that can be done before any event. When the day comes, remember to remain calm and go with the flow. Anticipate and prepare to meet every challenge that may arise and hopefully, by the end of the day, you’ll be saying the more the merrier!

 

– Rachel

How Social Media Has Changed The News

news-hashtag

 

For many, keeping up with the news is an activity that occurs throughout the day and across different formats, devices, and technologies. With 71% of the U.S. online population on Facebook,* it is not surprising that more and more people are moving towards getting their news and information via social media outlets. Many find breaking news unfolding while on these platforms instead of directly from the news sites.  It was through Twitter that I found out that Princess Charlotte had been born and I saw on Facebook the first images of the devastation the earthquake brought to Nepal.

 

This shift has changed the way people consume media and also how they engage with it. By sharing news stories, social media users are opening up the line of discussion and involvement into the news. Expressing your opinion on a story has traditionally not been something that you could have done, especially to a potentially vast audience.

 

This increased level of engagement is quick, yet not always accurate. Media outlets are in such a rush to post the leading stories, that they don’t always have all the facts. Take the current riots and violence in Baltimore … you can’t get away from the constant social media news posts being made about it. Pictures are cluttering my Facebook feed of injuries, fires, and looting, but the details seem vague and they change depending on which source you are referencing.

 

There is no question that with the increase in social media usage, media intake is becoming more social. Media outlets not only need to push out their material online, but via social media as well. We can only imagine that as the digital landscape grows, so will the reach of a story!

 

− Jacky

 

*http://www.pewresearch.org/fact-tank/2014/09/24/how-social-media-is-reshaping-news/