I do my best to live by the motto, “When are you going to have an opportunity to do this again?” By asking myself this question, I continually seek new adventures and am willing to at least try many new things.
With more than 25 years of experience in the industry, I have worn many hats as a marketing and communications professional. I have worked in retail, resort accommodations, pet supplies, and actually owned my own small business. Specific to DeeterUSA, I started as a summer intern, an audio/video production specialist, and an account representative. Today, my role has evolved into a leadership position. I now interact directly with our major clients and am the primary point of contact with many. Over the years I have developed a reputation for being a hardworking, thoughtful, creative, and team-oriented executive who consistently finds a way to successfully accomplish tasks rather than assume things cannot be done. I strive for excellence and bristle at the notion of “settling.”
I am passionate about family, have an ear for music, love to travel, and am a sports enthusiast. I am happily married and have two wonderful children. B.A. speech communications, University of Georgia; M.B.A. Delaware Valley College
Executive Vice President and Creative Director
I love the movie “The Wizard of Oz” and not just because I’m from the Midwest, although I do watch it every spring when tornado season kicks in and Mother Nature shows us who really is in charge. I just relish in the simplicity of the story – learning that what’s really important in life is to have the courage to think creatively, figure out what needs to be done, and just do it, with compassion and an appreciation for other people and their points of view.
I believe that attitude is everything. We can look at situations as opportunities, choose to see the bright side, build people and projects up, and speak with encouragement. We can be good listeners, good friends, and thoughtful colleagues … always learning, always growing, and always offering a supportive hand. I can dance with the Munchkins, wear my ruby slippers, and continue to look for those magnificent rainbows that represent ever-present Technicolor opportunities that always appear on the horizon.
B.S. education, cum laude, Kutztown State University
It has been a few years since I updated this profile. That break has given me time to reflect on my years in marketing and what stands out to me as being among the most memorable, and perhaps most important. Without hesitation I can say I am fortunate to have had great mentors and friends in the business. I have the pleasure of working and competing with many of the country’s leading public relations and advertising agencies for which I am most grateful.
I look back and smile at helping Owens Corning introduce fiberglas-reinforced plastic boats and sports equipment. It was fun launching Johnson Wax Associates, as well as some Pledge, Raid and Off products for S.C. Johnson Wax. Other memorable product introductions include the launches of Milky Way Dark, Kudos Granola Snack, and the new red and pastel colors for M&M Chocolate candies. I directed the 1984 Olympic Game sponsorships for M&M/Mars and consulted with the company on the Olympic Games in 1992.
Since opening DeeterUSA in 1985, our team has launched so many products and introduced so many new services that it is impossible to single out a favorite. Suffice it to say, each has been unique, fun and, most importantly, successful. The same is true of pro-bono projects over the years like creating and hosting 10 years of Bucks County Pumpkinfest and two productions of “One Joyful Choir.”
Most recently, we have named, branded, and launched “OrchestraUSA” for the Walton Arts Foundation and are looking forward to taking that orchestra to tour China in 2019. Being a part of DeeterUSA the past 32 years has been a lot of fun. I can’t wait to see what we are going to do next. We’ll all just have to stay tuned!
B.S. mass communications, University of Toledo
“An enthusiastic heart finds opportunities everywhere” – Paulo Coelho
I love this quote because it is how I view life and business. I love sharing my enthusiasm with others – whether it be for a product, company, my church, a fitness regimen, a great recipe, or a “can’t put down” book.
In my career, I have found that the best way to “sell” something is to “share” your enthusiasm for a particular product or service. As an active member of my church council, I’ve encouraged others to join my church by simply being authentic and sharing my passion for tradition and love for our intelligent and meaningful sermons.
As a fitness instructor, I’ve inspired women to try a fitness class with me, based on my positive experience with exercise. When you are authentic and share your true enthusiasm, people want a taste of what you are offering.
With DeeterUSA, we strive to share our clients stories and tell them with passion, enthusiasm and creativity. We work collaboratively as a team to help each of our clients reach his/her goals.
Our brainstorming sessions are my favorite part of working with the Deeter team, and together we follow our enthusiastic hearts to find opportunities for our clients to meet their goals. I find it to be both rewarding and a lot of fun.
Bachelor of Science in Education, West Chester University