AP Style grammar

July 21, 2016

To Eat or Not to Eat Grandma – The Importance of the AP Stylebook and Grammar

To Eat or Not to Eat Grandma The Importance of the AP Stylebook a... read more

June 28, 2016

Three Reasons for Media Training

Three Reasons for Media Training by Bill Deeter   Simply put... read more

Miami viral video

May 25, 2016

How to Create Your Own Viral Video

How to Create Your Own Viral Video Why the Running Man Challenge ... read more

May 19, 2016

Creating Awareness With Targeted Messaging

 Creating Awareness With Targeted Messaging Almost four years ag... read more

marketing craft beer

April 21, 2016

What Marketing Agencies Can Learn From Craft Breweries

What Marketing Agencies Can Learn From Craft Breweries The qualit... read more

December 9, 2015

Measure the ROI of Social Media

  Today, where many brands are incorporating social media in... read more


November 4, 2015

Do You Speak Emoji?

  Can your brand use Emoji?   Everywhere you turn, you ... read more

October 22, 2015

How to Prepare Your Business for the Facebook Dislike Button

    With the development of the “Dislike” button we... read more

October 9, 2015

Subaru Nailed It!

My wife drives a Subaru Forester and is a raving fan. It has take... read more

October 1, 2015

Marketing to Millennials

Marketing To Millennials   What is a millennial?   A millennial... read more

September 22, 2015

Bruce Springsteen

      As I was driving to work this morning, I was... read more

September 17, 2015

The Latest Crop of “Designers”

I am on the board of trustees for an area university. While in co... read more

September 10, 2015

It is your responsibility

I was just writing a note to our team about a client decision to ... read more

September 3, 2015

The Making of a Masterful Media List

    When pitching a story for a client you don’t want... read more

August 26, 2015

The Customer Isn’t Always Right

We in business have all heard the comment  ”The customer is al... read more

August 20, 2015

The Power of the Hashtag

    When Isis Wenger was chosen for an employee recruit... read more

August 14, 2015

Chemistry is Key to Client/Agency Success

When selecting an agency to partner with, I always counsel those ... read more

August 12, 2015

Content is King

Content is king! But what does that mean? Let’s start by defini... read more

August 6, 2015

“Ti-i-i-ime is on my side. Yes, it is. Ti-i-i-ime is on my side. Yes, it is!”

At least these lyrics from Mick Jagger and the Rolling Stones see... read more

August 5, 2015


Often people ask how we’ve managed to stay in business for ... read more

July 29, 2015

What About Hiring Artists?

Early in my career, one of my corporate mentors took me aside and... read more

July 24, 2015

Job Hunting: Why the Extra Mile Matters

Unlike older generations, millennials have a very visible and ext... read more

July 15, 2015

Managing Client Expectations

    There is no textbook I know of that tells marketers... read more

July 8, 2015

Ten Tips for Approaching a New Writing Project

Whether it’s naming an internal sales training program, craftin... read more

July 2, 2015

Product Launches

My best guess is that I have personally been involved with more t... read more

June 26, 2015

Adopting Sales into Your Job

While not everyone may consider themselves to be, each one of us ... read more

June 23, 2015


  Okay – so this week we had another senseless shooting. I... read more

June 4, 2015

Email Newsletters

  Although email newsletters have been around awhile, they c... read more

June 2, 2015

“Very Pinteresting”

Image-centric and search-friendly, Pinterest has bewitched the wo... read more

May 28, 2015

Feeling Clueless About Event Planning?

  “Well it’s like when I had this garden party for m... read more

May 15, 2015

How Social Media Has Changed The News

  For many, keeping up with the news is an activity that occ... read more

April 23, 2015

The Cost of Author Alterations

A few days ago, I shared my thoughts on why I believe companies w... read more

April 16, 2015


  Victoria’s Secret ran an ad campaign last year promoting... read more

April 9, 2015

We’re All in This Together

I don’t understand it when people in companies treat their supp... read more

March 18, 2015

Let the Children Play!

We watch the news every evening. It’s our business. We have mor... read more

March 12, 2015

2015 Dress In Blue Day

Our client, The Endoscopy Center at St. Mary (ECSM) kicked off Na... read more

March 11, 2015


The social media guru on our staff insists that everyone write bl... read more

March 4, 2015

A PR Miss for Brian Williams

    By now we have all heard how NBC Nightly News ancho... read more

February 18, 2015

Jerry Maguire or Bill Deeter?

  I was flipping channels the other day and I stumbled acros... read more

February 10, 2015

Is All Press Good Press?

You may be familiar with an old marketing expression “there... read more

February 3, 2015

Integrating Instagram into your PR Strategy

    Instagram is an online mobile service that enables its user... read more

January 6, 2015

Peace Valley Park

  Just a short drive north of Doylestown you will find Peace... read more

December 30, 2014

Behind The Hashtag

You may have heard that businesses are using branded hashtags wit... read more

December 23, 2014

‘Tis the Season to be Jolly

  ‘Tis the season to be jolly – and that means retai... read more

December 22, 2014


... read more

December 19, 2014

Internal and External Communications

We at DeeterUSA have always subscribed to a “core out” manage... read more

December 15, 2014


... read more

December 10, 2014

How PR has Changed

As an industry, public relations is constantly evolving. Since th... read more

December 8, 2014


We couldn’t agree more #MotivationalMonday... read more

December 4, 2014


#TBT to when Drew visited The White House! P.S. He’s the ... read more

December 3, 2014

Crisis Management

Unfortunately, crisis management is no longer a topic corporate m... read more

December 1, 2014


... read more

November 20, 2014

St. Mary Partners in Pink

On Monday, November 17, after a day of work, members of St. Mary ... read more

June 17, 2014

Plan to Not Budget

    Any client who starts a creative conversation with ... read more

June 4, 2014

What About Creativity?!

I have been in new business presentations where the senior person... read more

May 22, 2014

Destination: Doylestown

        In 1745, while traveling on horseback... read more

May 5, 2014

Crisis Preparedness

        Let’s hope none of us ever has to f... read more

April 8, 2014

Routine Or Not Routine

I’ve been traveling more with my job over the last three ye... read more

April 7, 2014

My wait time is how long??

Just got off the phone with an airline. Who doesn’t hate be... read more

April 1, 2014

The Importance of Planning – Don’t Be Thing Driven

Over the years, the DeeterUSA team has worked with clients to mak... read more

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Recent News

April 13, 2018

Staff and the Endoscopy Center at St. Mary’s mascot,  Endo Duck, ha... read more

February 1, 2018

Fox 29 News Visits St. Thomas’ Preschool – On Eagles Wings... read more

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