July 21, 2016
To Eat or Not to Eat Grandma – The Importance of the AP Stylebook and Grammar
To Eat or Not to Eat Grandma The Importance of the AP Stylebook a... read more
June 28, 2016
Three Reasons for Media Training
Three Reasons for Media Training by Bill Deeter Simply put... read more
May 25, 2016
How to Create Your Own Viral Video
How to Create Your Own Viral Video Why the Running Man Challenge ... read more
May 19, 2016
Creating Awareness With Targeted Messaging
Creating Awareness With Targeted Messaging Almost four years ag... read more
April 21, 2016
What Marketing Agencies Can Learn From Craft Breweries
What Marketing Agencies Can Learn From Craft Breweries The qualit... read more
December 9, 2015
Measure the ROI of Social Media
Today, where many brands are incorporating social media in... read more
November 4, 2015
Do You Speak Emoji?
Can your brand use Emoji? Everywhere you turn, you ... read more
October 22, 2015
How to Prepare Your Business for the Facebook Dislike Button
With the development of the “Dislike” button we... read more
October 9, 2015
Subaru Nailed It!
My wife drives a Subaru Forester and is a raving fan. It has take... read more
October 1, 2015
Marketing to Millennials
Marketing To Millennials What is a millennial? A millennial... read more
September 17, 2015
The Latest Crop of “Designers”
I am on the board of trustees for an area university. While in co... read more
September 10, 2015
It is your responsibility
I was just writing a note to our team about a client decision to ... read more
September 3, 2015
The Making of a Masterful Media List
When pitching a story for a client you don’t want... read more
August 26, 2015
The Customer Isn’t Always Right
We in business have all heard the comment ”The customer is al... read more
August 20, 2015
The Power of the Hashtag
When Isis Wenger was chosen for an employee recruit... read more
August 14, 2015
Chemistry is Key to Client/Agency Success
When selecting an agency to partner with, I always counsel those ... read more
August 12, 2015
Content is King
Content is king! But what does that mean? Let’s start by defini... read more
August 6, 2015
“Ti-i-i-ime is on my side. Yes, it is. Ti-i-i-ime is on my side. Yes, it is!”
At least these lyrics from Mick Jagger and the Rolling Stones see... read more
August 5, 2015
HOW DO WE CONTINUE TO STAY IN BUSINESS AFTER 30 YEARS?
Often people ask how we’ve managed to stay in business for ... read more
July 29, 2015
What About Hiring Artists?
Early in my career, one of my corporate mentors took me aside and... read more
July 24, 2015
Job Hunting: Why the Extra Mile Matters
Unlike older generations, millennials have a very visible and ext... read more
July 15, 2015
Managing Client Expectations
There is no textbook I know of that tells marketers... read more
July 8, 2015
Ten Tips for Approaching a New Writing Project
Whether it’s naming an internal sales training program, craftin... read more
July 2, 2015
Product Launches
My best guess is that I have personally been involved with more t... read more
June 26, 2015
Adopting Sales into Your Job
While not everyone may consider themselves to be, each one of us ... read more
June 23, 2015
CHARLESTON, SC — SPEAK UP
Okay – so this week we had another senseless shooting. I... read more
June 4, 2015
Email Newsletters
Although email newsletters have been around awhile, they c... read more
June 2, 2015
“Very Pinteresting”
Image-centric and search-friendly, Pinterest has bewitched the wo... read more
May 28, 2015
Feeling Clueless About Event Planning?
“Well it’s like when I had this garden party for m... read more
May 15, 2015
How Social Media Has Changed The News
For many, keeping up with the news is an activity that occ... read more
April 23, 2015
The Cost of Author Alterations
A few days ago, I shared my thoughts on why I believe companies w... read more
April 9, 2015
We’re All in This Together
I don’t understand it when people in companies treat their supp... read more
March 18, 2015
Let the Children Play!
We watch the news every evening. It’s our business. We have mor... read more
March 12, 2015
2015 Dress In Blue Day
Our client, The Endoscopy Center at St. Mary (ECSM) kicked off Na... read more
March 11, 2015
Blogging
The social media guru on our staff insists that everyone write bl... read more
March 4, 2015
A PR Miss for Brian Williams
By now we have all heard how NBC Nightly News ancho... read more
February 18, 2015
Jerry Maguire or Bill Deeter?
I was flipping channels the other day and I stumbled acros... read more
February 10, 2015
Is All Press Good Press?
You may be familiar with an old marketing expression “there... read more
February 3, 2015
Integrating Instagram into your PR Strategy
Instagram is an online mobile service that enables its user... read more
January 6, 2015
Peace Valley Park
Just a short drive north of Doylestown you will find Peace... read more
December 30, 2014
Behind The Hashtag
You may have heard that businesses are using branded hashtags wit... read more
December 23, 2014
‘Tis the Season to be Jolly
‘Tis the season to be jolly – and that means retai... read more
December 19, 2014
Internal and External Communications
We at DeeterUSA have always subscribed to a “core out” manage... read more
December 10, 2014
How PR has Changed
As an industry, public relations is constantly evolving. Since th... read more
December 3, 2014
Crisis Management
Unfortunately, crisis management is no longer a topic corporate m... read more
November 20, 2014
St. Mary Partners in Pink
On Monday, November 17, after a day of work, members of St. Mary ... read more
June 4, 2014
What About Creativity?!
I have been in new business presentations where the senior person... read more
April 8, 2014
Routine Or Not Routine
I’ve been traveling more with my job over the last three ye... read more
April 7, 2014
My wait time is how long??
Just got off the phone with an airline. Who doesn’t hate be... read more
April 1, 2014
The Importance of Planning – Don’t Be Thing Driven
Over the years, the DeeterUSA team has worked with clients to mak... read more