Category Archives: Media Training
Three Reasons for Media Training
Three Reasons for Media Training by Bill Deeter Simply put... read more
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This morning when going to work, my thoughts were:
- Another week has flown by, even in the stand-still of the coronavirus.
- Negative news far outweighs the positive - I think newscasters must stand in front of a mirror and practice sounding as frightening and disturbing as possible. When did local and world events become show business?
- To add to the worry of one friend with cancer on her face, another with cancer of the brain getting a super chemo boost right now in the hospital, I just learned that a special neighbor will have totally unexpected colon cancer surgery Tuesday! What?
- My husband and I have known 33 people who have died in the past year, 10 were close friends.
- Our business is "hanging in there" after 35 years of diligence, ups and downs, and lots of great experiences. Some clients simply paused to see what was going to happen. Fortunately, others see this as a time to rise above all others and make lemonade.
- Our family has grown up way too fast, and they are all wonderful, unique individuals, very very special to us (I always try to find the positive and this is at the top of the list).
So, I began to think of a football game. Not that I like football very much, I tolerate it. I'm not into pain. I know enough to see the team moving the ball down the field - one play at a time. I compare this to the coronavirus and what we're experiencing now. We must have a game plan. We must be flexible and able to adapt when needed. We move forward a play at a time. Opponents try to stop us. Team members stumble, get hit, get hurt, and leave the game. We continue down the field, otherwise we're out of the game. We MUST get the ball into the end zone if we want to score a touchdown and win.
Some people are content to watch the game. Some tailgate like it's some sort of party. Some play but they fear getting hurt so they don't really give it their all. Others want to be on the team but don't do much. Someone's the water person, some are cheerleaders, some coach. And the game is won by those who work together, give it all they can, keep their eye on the ball as they move it down the field, stay focused, and "can see" the celebration that will happen when they score.
We're all in this pandemic game, whether we choose to be or not. We have to do all we can to get into the end zone. Work as a team, follow the guidelines, take care of one another, follow our coach, and be prepared to leap for joy when we win.
- Linda Deeter