To Eat or Not to Eat Grandma – The Importance of the AP Stylebook and Grammar

To Eat or Not to Eat Grandma The Importance of the AP Stylebook a... read more

Three Reasons for Media Training

Three Reasons for Media Training by Bill Deeter   Simply put... read more

Creating Awareness With Targeted Messaging

 Creating Awareness With Targeted Messaging Almost four years ag... read more

Measure the ROI of Social Media

  Today, where many brands are incorporating social media in... read more

How to Prepare Your Business for the Facebook Dislike Button

    With the development of the “Dislike” button we... read more

Subaru Nailed It!

My wife drives a Subaru Forester and is a raving fan. It has take... read more

Marketing to Millennials

Marketing To Millennials   What is a millennial?   A mi... read more

Bruce Springsteen

      As I was driving to work this morning, I was... read more

The Latest Crop of “Designers”

I am on the board of trustees for an area university. While in co... read more

It is your responsibility

I was just writing a note to our team about a client decision to ... read more

The Making of a Masterful Media List

    When pitching a story for a client you don’t want... read more

The Customer Isn’t Always Right

We in business have all heard the comment  ”The customer is al... read more

The Power of the Hashtag

    When Isis Wenger was chosen for an employee recruit... read more

Chemistry is Key to Client/Agency Success

When selecting an agency to partner with, I always counsel those ... read more

Content is King

Content is king! But what does that mean? Let’s start by defini... read more

“Ti-i-i-ime is on my side. Yes, it is. Ti-i-i-ime is on my side. Yes, it is!”

At least these lyrics from Mick Jagger and the Rolling Stones see... read more

HOW DO WE CONTINUE TO STAY IN BUSINESS AFTER 30 YEARS?

  Often people ask how we’ve managed to stay in business f... read more

What About Hiring Artists?

Early in my career, one of my corporate mentors took me aside and... read more

Job Hunting: Why the Extra Mile Matters

  Unlike older generations, millennials have a very visible ... read more

Ten Tips for Approaching a New Writing Project

Whether it’s naming an internal sales training program, craftin... read more

Product Launches

My best guess is that I have personally been involved with more t... read more

Adopting Sales into Your Job

While not everyone may consider themselves to be, each one of us ... read more

Email Newsletters

  Although email newsletters have been around awhile, they c... read more

“Very Pinteresting”

Image-centric and search-friendly, Pinterest has bewitched the wo... read more

Feeling Clueless About Event Planning?

  “Well it’s like when I had this garden party for m... read more

How Social Media Has Changed The News

  For many, keeping up with the news is an activity that occ... read more

The Cost of Author Alterations

A few days ago, I shared my thoughts on why I believe companies w... read more

#ImNoAngel

  Victoria’s Secret ran an ad campaign last year promoting... read more

We’re All in This Together

I don’t understand it when people in companies treat their supp... read more

A PR Miss for Brian Williams

    By now we have all heard how NBC Nightly News ancho... read more

Jerry Maguire or Bill Deeter?

  I was flipping channels the other day and I stumbled acros... read more

Is All Press Good Press?

You may be familiar with an old marketing expression “there is ... read more

Integrating Instagram into your PR Strategy

    Instagram is an online mobile service that enables ... read more

Internal and External Communications

We at DeeterUSA have always subscribed to a “core out” manage... read more

How PR has Changed

As an industry, public relations is constantly evolving. Since th... read more

Crisis Preparedness

        Let’s hope none of us ever has to f... read more

Routine Or Not Routine

I’ve been traveling more with my job over the last three ye... read more

The Importance of Planning – Don’t Be Thing Driven

Over the years, the DeeterUSA team has worked with clients to mak... read more

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Recent News

June 8, 2017

On June 5th we had our first day of shooting for Philadelphia Hand to ... read more

May 24, 2017

We attended the St. Mary Foundation Spring Gala with the one and only ... read more