Victoria’s Secret ran an ad campaign last year promoting “The Perfect Body,” that featured predominantly white and extremely thin models. The backlash was almost immediate, as people felt this continued to promote unrealistic body images. To the contrary, Lane Bryant’s new campaign has received an overwhelmingly positive response due to their use of “real” models with a variety of demographic backgrounds and sizes.
Lane Bryant’s new lingerie advertising campaign is drawing a ton of great attention. The campaign features the hashtag #ImNoAngel, a blatant blow at Victoria’s Secret models, who are referred to as “Angels.” The new campaign has generated more than 7,000 Twitter mentions alone, which is no small feat! While there is minimal copy in the ads, Lane Bryant has undeniably been able to get their message across and stir some buzz with a lot of media attention. Bravo Lane Bryant!