Is All Press Good Press?

PR help

You may be familiar with an old marketing expression “there is no such thing as bad press.” This is especially true if no one has ever heard of you, right? Alan Sorensen, an economics professor at Stanford, looked at book reviews featured in The New York Times and determined that even when reviews were negative, previously unknown authors saw a one-third bump in sales. While big brands can be impacted negatively by bad press, smaller unknowns tend to get a nice little boost.

 

Take the show Shark Tank. It doesn’t take getting a deal on the show to make it big. Shark Tank experts say that, in many cases, the value of getting airtime on the show outweighs the benefits of taking a deal with one of the Sharks.  This is true even if the Sharks don’t like the product.

 

While a short-lived boost in sales may seem like a good repercussion to bad press, we live in the digital world, where things live on forever. Years after a company has corrected the situation, the bad news  can still pops up on the search engines and continue to tarnish a company’s reputation.

 

Although Brendan Behan said, “There is no such thing as bad publicity except your own obituary,” the best strategy is to get good press for doing good things and for having a unique story to tell.

 

−Jacky

Sign Up for Free Press & Marketing Tips

Recent News

April 13, 2018

Staff and the Endoscopy Center at St. Mary’s mascot,  Endo Duck, ha... read more

February 1, 2018

Fox 29 News Visits St. Thomas’ Preschool – On Eagles Wings... read more

Facebook Feed

2 weeks ago

Deeter USA

Today is National #takeyourdogtowork Day! Rosie is our favorite office mate everyday!! Show us a pic of your pup working with you! ... See MoreSee Less

View on Facebook

3 weeks ago

Deeter USA

Happy birthday to our own Linda Deeter who celebrates her birthday on Flag Day! A special day for sure !
🇺🇸🎂🎉
... See MoreSee Less

View on Facebook