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COMPETE® energy bites Digital Advertising

Challenge:

Accomplish the following goals in a short amount of time with a limited budget:

  • Increase brand awareness
  • Increase traffic to the site
  • Increase the social media community following
  • Drive free sample requests

 

Solution:

  • Create a social media content calendar to strengthen organic search
  • Run targeted Facebook-page like campaign to increase brand community and acquire new customers
  • Target news users and non-fans with free sample messaging through Facebook boosted posts and display ads

 

The Rewards:

  • Facebook engagements increased by 3,700%
  • COMPETE® energy bites Facebook page is 2nd result in organic search after the COMPETE energy bites site
  • 1,181 new likes to the Facebook page generated
  • 560 sample requests made
  • Site traffic increased more than 200%

 

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