What do we know about Public Relations?
“People realize they need PR when they don’t have it”
Our roots are in public relations. We know it. We believe in it. We live it. It is two-way communication. Your image is your face, what people see first. And what they see and what they think result in others wanting to partner with you.
- Branding and Identity
- Media relations
- Publicity – trade and consumer
- Case history/Story development and placement
- Re-print creation, distribution, and merchandising
- Crisis/Issues management
- Market research
- Event creation, staging, and follow up
- Trade shows – including pre-, event, and post-show action to maximize participation
- and we often serve as Strategic Liaison in complicated situations – We love to help people WORK TOGETHER. That’s how everyone wins!
Once we feel client “news” has been exhausted, we enjoy putting on our creative caps to develop great advertising campaigns!
We then develop and implement the advertising campaign, often including:
- Media audit
- Storyboards showing concepts
- Buying placement in print, broadcast, outdoor, and digital media – both local and national
- High impact Direct Mail
We think both inside and out of the box, depending on your needs. And we create programming that provides measurable ROI.