Subaru Nailed It!

subaruMy wife drives a Subaru Forester and is a raving fan. It has taken her through an amazing amount of “life moments” in the last decade. Both literally and figuratively there have been incredible super highways that she has driven as well as her share of rocky roads.

 

 Getting out of a bad situation with the help of an incredible support group of friends

  • Living life’s adventures with her golden retriever, chow mix, Ginny
  • Meeting and marrying one of the most intelligent, handsome, kind, AND humble men on the planet (yes, I’m referring to myself)
  • Having the most precious and beautiful baby girl in the world and watching that girl grow and blossom into an amazing young lady
  • Welcoming a handsome and adventurous son into the family and watching him develop his own personality with glimpses of a young me popping through with some of the things he does
  • Traveling west to Petersburg, Pa to care for, love, and ultimately say good-bye to an ailing mother

 

 There are dings in the body, French fries stuck between the seats, coffee stains on the carpet, claw marks in the upholstery. The car, to paraphrase the Johnny Cash song “Ragged Old Flag,” is “weather-worn, but she’s in good shape for the shape she’s in.”

 

 I’ve made it known that Amy’s “Subie” is not MY favorite car. It’s legroom is lacking and it just isn’t for me.

 

 Yet the truth be told, I know that car holds dear memories for her and I am a sap. I see those claw marks in the upholstery and can see and hear Ginny sharing her displeasure with the tollbooth attendant on the Pennsylvania Turnpike. Images flash of pink-dress wearing princesses and golden suns smiling when I see broken crayons under the seats. I hear laughter and music and hands keeping the beat on the steering wheel after a great day at the beach. That’s why Subaru’s latest commercial has struck a chord with me and brought a tear to my eye. Emotion is a tricky tool to use in advertising. When done well it’s extremely effective, yet emotion (like humor) can be highly subjective. When perceived as “pandering” or false, the emotion can be counterproductive.

 

I think Subaru nailed it. Their use of imagery that I can relate to as well as subtle, yet “mood setting” music enhances the ads effectiveness for me. Take a look for yourself and let me know your thoughts: youtube.com/watch?v=UkX4aOQ_u2I

 

─ Drew

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5 days ago

Deeter USA

50 ... 40 ... 30 ... 20 ... 10 ... SCORE!!!

This morning when going to work, my thoughts were:

- Another week has flown by, even in the stand-still of the coronavirus.

- Negative news far outweighs the positive - I think newscasters must stand in front of a mirror and practice sounding as frightening and disturbing as possible. When did local and world events become show business?

- To add to the worry of one friend with cancer on her face, another with cancer of the brain getting a super chemo boost right now in the hospital, I just learned that a special neighbor will have totally unexpected colon cancer surgery Tuesday! What?

- My husband and I have known 33 people who have died in the past year, 10 were close friends.

- Our business is "hanging in there" after 35 years of diligence, ups and downs, and lots of great experiences. Some clients simply paused to see what was going to happen. Fortunately, others see this as a time to rise above all others and make lemonade.

- Our family has grown up way too fast, and they are all wonderful, unique individuals, very very special to us (I always try to find the positive and this is at the top of the list).

So, I began to think of a football game. Not that I like football very much, I tolerate it. I'm not into pain. I know enough to see the team moving the ball down the field - one play at a time. I compare this to the coronavirus and what we're experiencing now. We must have a game plan. We must be flexible and able to adapt when needed. We move forward a play at a time. Opponents try to stop us. Team members stumble, get hit, get hurt, and leave the game. We continue down the field, otherwise we're out of the game. We MUST get the ball into the end zone if we want to score a touchdown and win.

Some people are content to watch the game. Some tailgate like it's some sort of party. Some play but they fear getting hurt so they don't really give it their all. Others want to be on the team but don't do much. Someone's the water person, some are cheerleaders, some coach. And the game is won by those who work together, give it all they can, keep their eye on the ball as they move it down the field, stay focused, and "can see" the celebration that will happen when they score.

We're all in this pandemic game, whether we choose to be or not. We have to do all we can to get into the end zone. Work as a team, follow the guidelines, take care of one another, follow our coach, and be prepared to leap for joy when we win.

- Linda Deeter
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6 days ago

Deeter USA

We have some fun experiences and enjoy saying, “Every day is different.”

From Kirk today, remembering when we launched KUDOs Granola Snacks ... “Years ago, when I had a full head of hair... shaking hands with the great John Denver. I just spent a couple days in the backcountry with the family... and the guitar. "Rocky Mountain High" has always been a standard, but this summer, for many reasons, it means a helluva lot more. His voice, and his tunes will never be forgotten, at least not in these mountains. We're still playing them, and the notes are bouncing off the rocks and over the streams. True legacy.”
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