Integrating Instagram into your PR Strategy

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Instagram is an online mobile service that enables its users to take pictures and videos, and share them on a variety of social networking platforms. According to research published by the GlobalWebIndex, Instagram is the fastest growing social media site worldwide.

Although some brand managers wonder how the photo-sharing app can help build their brands, many businesses across industries are finding marketing success on Instagram. Brands can use Instagram to build brand awareness, reinforce customer relationships, and create associations. Many businesses often integrate traditional marketing material such as promotional branded clothing into their Instagram posts and that has been a preferred method that has been successful for many.

Before jumping straight into the platform, here are a few tips to up your Instragram game.

 

  1. Create unique content that other users will want to engage.
  2. Keep your text short and let the photo do most of the talking.
  3. Post daily to keep your brand top of mind and relevant.
  4. Use hashtags to reach new people who may be searching a hashtag related to your brand.
  5. Leverage your fans’ content. The ability to source high quality user generated content (UGC) from the Instagram community is one of the major benefits.
  6. Lastly, connect with other Instagrammers to network your brand.

 

−Jacky

 

#DeeterUSA

How PR has Changed

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As an industry, public relations is constantly evolving. Since the birth of social media, traditional media outlets such as television, radio, newspapers have seen a decline in readership. It’s important to be able to reach your audience in their daily activity, which means incorporating digital PR into your strategy. Digital PR brings brands online and creates a valuable relationship with your target by integrating traditional PR with content marketing, social media, and search.

 

What does Digital PR exactly add to traditional PR?

 

  1. Massive reach. Digital PR opens the PR industry up to a much wider audience, as there are more than 254 million Internet users in the U.S. alone.
  2. Social media allows brands to broadcast information in real time. Get your message out as quickly as you can hit send.
  3. Enjoy a dialogue, not a monologue. Social media is about engaging users to provide feedback.
  4. Become an online newsroom. Journalists and bloggers have embraced digital PR with open arms. Your information essentially becomes an online repository that needs to be searchable and easy to navigate.

 

Digital PR should be used to complement traditional PR and should not be used alone. Each channel should have its own purpose and strategy. Be creative in how you tell your story and embrace the change!

 

−Jacky