Marketing to Millennials

Millennials

Marketing To Millennials

 

What is a millennial?

 

A millennial is defined as anyone born between 1981 and 1997. Time magazine described millennials as “technology-addled narcissists.” Yet the truth of the matter is that millennials are taking over and are soon expected to surpass baby boomers in buying power. Their buying power is massive with more than $1.3 trillion in annual spend. That number continues to grow. So as marketers we need to adapt to how we message the tech-savvy generation.

 

Below are a few tips to keep in mind when messaging to millennials.

 

  1. Mobile, mobile mobile. According to entrepreneur.com, 85% of U.S. millennials own a smartphone. It is extremely important to hit these users when they are engaged and to make all marketing messages mobile-friendly.
  2. Personalization is key. Millennials want to feel like your content was created with their interest (not their wallet) in mind. Create content that educates instead of advertises, this makes them feel like they are making smart purchases.
  3. Advertise where they are most. Social advertisements are the new way to engage millennial social media users. Traditional online banner ads are mostly ignored by social media users and are only clicked on 0.2 percent of the time they are seen. Social ads are smaller and more suited for smartphones than traditional banner ads and are more preferred by Generation Y (birth years ranging from the early 1980s to the early 2000s).
  4. Build your brand on social media. On a day-to-day basis, millennials rely on social media for their news and updates. Social media outlets are by far the dominant way millennials learn about things online. Search engines are ranked near the top but fall below Facebook and Twitter for brand discovery.

 

Hopefully these tips will help you generate new ideas and strategies which your brand can initiate to engage with the millennial generation.

 

─ Jacky

How Social Media Has Changed The News

news-hashtag

 

For many, keeping up with the news is an activity that occurs throughout the day and across different formats, devices, and technologies. With 71% of the U.S. online population on Facebook,* it is not surprising that more and more people are moving towards getting their news and information via social media outlets. Many find breaking news unfolding while on these platforms instead of directly from the news sites.  It was through Twitter that I found out that Princess Charlotte had been born and I saw on Facebook the first images of the devastation the earthquake brought to Nepal.

 

This shift has changed the way people consume media and also how they engage with it. By sharing news stories, social media users are opening up the line of discussion and involvement into the news. Expressing your opinion on a story has traditionally not been something that you could have done, especially to a potentially vast audience.

 

This increased level of engagement is quick, yet not always accurate. Media outlets are in such a rush to post the leading stories, that they don’t always have all the facts. Take the current riots and violence in Baltimore … you can’t get away from the constant social media news posts being made about it. Pictures are cluttering my Facebook feed of injuries, fires, and looting, but the details seem vague and they change depending on which source you are referencing.

 

There is no question that with the increase in social media usage, media intake is becoming more social. Media outlets not only need to push out their material online, but via social media as well. We can only imagine that as the digital landscape grows, so will the reach of a story!

 

− Jacky

 

*http://www.pewresearch.org/fact-tank/2014/09/24/how-social-media-is-reshaping-news/