How Social Media Has Changed The News

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For many, keeping up with the news is an activity that occurs throughout the day and across different formats, devices, and technologies. With 71% of the U.S. online population on Facebook,* it is not surprising that more and more people are moving towards getting their news and information via social media outlets. Many find breaking news unfolding while on these platforms instead of directly from the news sites.  It was through Twitter that I found out that Princess Charlotte had been born and I saw on Facebook the first images of the devastation the earthquake brought to Nepal.

 

This shift has changed the way people consume media and also how they engage with it. By sharing news stories, social media users are opening up the line of discussion and involvement into the news. Expressing your opinion on a story has traditionally not been something that you could have done, especially to a potentially vast audience.

 

This increased level of engagement is quick, yet not always accurate. Media outlets are in such a rush to post the leading stories, that they don’t always have all the facts. Take the current riots and violence in Baltimore … you can’t get away from the constant social media news posts being made about it. Pictures are cluttering my Facebook feed of injuries, fires, and looting, but the details seem vague and they change depending on which source you are referencing.

 

There is no question that with the increase in social media usage, media intake is becoming more social. Media outlets not only need to push out their material online, but via social media as well. We can only imagine that as the digital landscape grows, so will the reach of a story!

 

− Jacky

 

*http://www.pewresearch.org/fact-tank/2014/09/24/how-social-media-is-reshaping-news/

How PR has Changed

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As an industry, public relations is constantly evolving. Since the birth of social media, traditional media outlets such as television, radio, newspapers have seen a decline in readership. It’s important to be able to reach your audience in their daily activity, which means incorporating digital PR into your strategy. Digital PR brings brands online and creates a valuable relationship with your target by integrating traditional PR with content marketing, social media, and search.

 

What does Digital PR exactly add to traditional PR?

 

  1. Massive reach. Digital PR opens the PR industry up to a much wider audience, as there are more than 254 million Internet users in the U.S. alone.
  2. Social media allows brands to broadcast information in real time. Get your message out as quickly as you can hit send.
  3. Enjoy a dialogue, not a monologue. Social media is about engaging users to provide feedback.
  4. Become an online newsroom. Journalists and bloggers have embraced digital PR with open arms. Your information essentially becomes an online repository that needs to be searchable and easy to navigate.

 

Digital PR should be used to complement traditional PR and should not be used alone. Each channel should have its own purpose and strategy. Be creative in how you tell your story and embrace the change!

 

−Jacky