You may have heard that businesses are using branded hashtags within their advertising and social media campaigns. You see them on Twitter, Instagram, Pinterest, Google+, and even Facebook. But what exactly does that mean? More importantly, what is a hashtag?
Let’s start at the beginning. What is a hashtag?
Simply put, a hashtag is a word or a phrase prefixed with the hash character, #. A hashtag allows the grouping of similarly tagged posts, and also allows a search to return all messages that contain it. Hashtags make it easier for people to find and follow discussions about brands, events, and promotions.
Why are brands using hashtags?
It is a great way to introduce your brand to people and get involved in the conversation. Hashtags can amplify a brand’s reach, build a community of followers, improve SEO, and help build content.
How do brands develop a hashtag?
Come up with a unique hashtag that fits with your particular brand or campaign. Use your hashtag wherever possible: press releases, blog posts, social media posts, on your website, and at events. Get moving and introduce the hashtag into your marketing strategy!