Feeling Clueless About Event Planning?

clueless

 

“Well it’s like when I had this garden party for my father’s birthday, right? I put R.S.V.P. ’cause it was a sit-down dinner. But some people came that like did not R.S.V.P. I was like totally buggin’. I had to haul ass to the kitchen, redistribute the food, and squish in extra place settings. But by the end of the day it was, like, the more the merrier.” – Cher Horowitz, Clueless

 

Event planning and staging can be tricky. Things won’t always go your way, yet being as organized as possible is a great help!

 

For clients’ events we rely on a detailed plan of how we anticipate the day going and what it will take to succeed. The plan breaks down all tactics needed to implement, along with cost. We are completely clear about the budget and manage accordingly.

 

Successful events are not based on just the event itself. What is done pre- and-post-event can make or break the impact of each happening. Make sure events are heavily publicized beforehand with calendar listings, press releases, and media alerts. Draw as much attention to the event as possible to ensure a great turnout. Be sure to take pictures starting with set-up and ending with tear-down. Once the event is wrapped up, merchandise the success of the event while it’s still fresh in your mind. Be sure to release a photo caption to the media within a couple of days while the “news value” is at its highest. The photo caption enables all those who were unable to attend to see just how great it went. It also recaps the event’s success for your client!

 

There is only so much planning that can be done before any event. When the day comes, remember to remain calm and go with the flow. Anticipate and prepare to meet every challenge that may arise and hopefully, by the end of the day, you’ll be saying the more the merrier!

 

– Rachel

Internal and External Communications

ripples

We at DeeterUSA have always subscribed to a “core out” management philosophy. It is like dropping a pebble in a pond. When you do that, you create rings. We see each of those rings as an important “target audience” we need to reach. The closer to the center, the smaller the ring, and as you move outward, the rings get bigger and bigger.

 

So for us, our employees are the closest to our center. They need to be communicated with first and most frequently if we hope that they both receive and understand our messages – whether they are rules and regulations or theories and philosophies. For us at DeeterUSA we see employees as family members and ambassadors. They can only do their best if we provide good direction and counsel.

 

And so it goes. From employees we move to suppliers and business partners. From those two groups, we move to other groups with customers and potential customers, as well as the general public somewhere on our continuum.

 

Interestingly, the way we counsel our clients on marketing their goods and services mirrors our pebble in the pond model. The challenge is to prioritize each target audience and enlist them as ambassadors who can help you reach and impact the next target on the list.

 

The bottom line is that both internal and external communications are keys to success in any marketplace today. That said, we have found that working from your core is the fastest, most economical way to meet and/or exceed your business objectives. The best cheerleaders your company has are standing all around you.

 

−Bill

#DeeterUSA